Bjarke Ingels’ Nabr aims to disrupt the housing market – Wallpaper*

December 16, 2021 by No Comments

Bjarke Ingels’ Nabr aims to disrupt the housing market

Nabr, the new company co-founded by Bjarke Ingels, real estate entrepreneur Roni Bahar and tech veteran Nick Chim, is planning a housing market shake-up

If there’s any industry that’s in dire need of disruption, the housing market is it. With home purchase feeling increasingly out of reach for many living in cities these days, companies like Nabr are making it easier to own apartments. The real estate tech start-up, co-founded by Bjarke Ingels, real estate entrepreneur Roni Bahar and tech veteran Nick Chim, recently unveiled its first apartment building, located in San Jose, California, in the art and culture district South of First Area (SoFA). 

Focused on putting consumers first, Nabr’s proposal enables residents to customise their apartment’s design and financing package – all via its software platform. Whether one decides to purchase upfront or build equity while leasing a unit through Nabr’s leasing programme, residents are given a roadmap towards home ownership, at a high quality and sustainable architecture standard no less.

‘We believe that the real estate industry is fragmented, inefficient, and lacking transparency. Additionally, urban areas across the country are continuing to grow at an unprecedented rate, yet less than 2 per cent of new housing [projects] are apartments for sale,’ says Bahar. ‘This ongoing problem led us to create Nabr – a brand that’s radically rethinking not just home buying but living in a market dominated by luxury rentals and affordable suburban residential with nothing in between, until now.’

With Ingels at the creative helm, each Nabr apartment suitably demonstrates a high-design, yet low impact approach that he’s known for. Ingels says, ‘Much of our previous work at BIG centres around leveraging sustainability to enhance the living experience. It was important that we kept this philosophy a core focus at Nabr. Each apartment is carbon neutral in operations, with an all-electric design and energy-efficient façade that leverages the latest technology, including View electrochromic glass. We also used healthy and sustainable materials such as laminated timber on the exterior and designed numerous spaces meant for vertical vegetation (both indoor and outdoor) to help provide cleaner air to the city.’

Despite being situated in the heart of the city, a connection to nature is maintained, not only through the use of sustainably sourced North American timber in the homes, but also an abundance of light and air, made possible through high ceilings and panoramic windows. Green spaces are easily cultivated indoors with the residences and outdoors on large private balconies. 

Ingels continues: ‘[All] these qualities create a warm yet modern aesthetic that reflects the best …….



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